Twitter launches gaming wellness campaign in Saudi Arabia

Ch Hussain|10 APRIL, 2020

Gaming continues to be a key topic on the platform, in 2019 there were over 1.2bln Tweets about gaming, up nearly 20% year on year.

By Staff Writer, The Saudi Gazette

RIYADH — Twitter has launched the دايما_العبها_صح# (Always play it right) , an awareness campaign centered around wellness in gaming in Saudi Arabia. The campaign aims to highlight the importance of physical and mental wellness within the gaming community during a period when many are spending the vast majority of their time at home. Moreover discussing the significance of maintaining a healthy and balanced lifestyle amongst gaming enthusiasts in the MENA region.

Gaming continues to be a key topic on the platform, in 2019 there were over 1.2 billion Tweets about gaming, up nearly 20% year on year. In fact, last year gaming hashtags were amongst the most used hashtags in Saudi Arabia. Groupm recently launched new research surrounding people on Twitter with an interest in gaming.

Compiled following an online survey across Saudi Arabia, the research unveiled key insights into respondents behaviors and opinions. A key finding revealed that the top reasons the respondents use Twitter is to keep up to date with new game releases, to find reviews of new games, to find tips and tricks, and to keep up to date with gaming news.

The survey also revealed that 86% of the respondents game at home, and on average, most spend between 30 minutes to an hour in a single sitting when playing video games, with 53% agreeing that video games are a good way to relax and unwind.

“While gaming has been a key conversation on Twitter in recent years, we wanted to tackle the issues of wellness in the digital arena. By raising public awareness of the tactics gamers can implement in relation to their overall wellness, we hope people can engage in healthy conversations surrounding their interests and support each other, especially in times of uncertainty.” said Kinda Ibrahim, director of partnerships, MENA, Twitter.