#PlayApartTogether
There’s nothing worse than losing all your lives, especially when you’re so close to beating a level. In an attempt to keep everyone occupied at home, King Digital Entertainment launched the ultimate promotion this week. The Stockholm-based company released free unlimited lives worldwide across their portfolio of social games including the beloved Candy Crush, Candy Crush Saga, Candy Crush Soda Saga, Candy Crush Jelly Saga, Candy Crush Friends Saga, Farm Heroes Saga, Bubble Witch 3 Saga and Pet Rescue Saga.
The initiative came about when King teamed up with the World Health Organization to promote their #PlayApartTogether campaign to help encourage physical distancing. Whether you’ve been a loyal candy crusher or this is your first time downloading any of these popular mobile games, there’s definitely no better time to see how far you can really go within these King sagas. However, before you get used to having infinite lives, know that it will only last until tomorrow April 5th.
At the same time, the gaming experience doesn’t have to end there. Don’t forget about King’s Play With Friends feature. Even though the mobile games are single player platforms, you can always view and compare your progress with your squad leaving you with the social mobile gaming experience everyone needs right now. For a deeper look into the campaign and how else King plans to engage their community in the near future, check out a Forbes interview below with the President of King Humam Sakhnini.
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